Hi, I’m Lorna —
Product Designer based
in San Francisco, CA.

Nov 2021 — Now
Senior product designer at Coinbase

2020 — 2021
Senior product designer at Instacart

2016 — 2020
Lead product designer at Wish

2015 — 2016
Product designer at IBM

Sept 2022 – Feb 2023

Coinbase Tax Center Filing Guide

Many customers find crypto taxes extremely intimidating. This leads to decreased engagement with crypto and even customers leaving our platform. To address this, we have created a guide that simplifies the process and streamlines important tasks such as W9, history, cost-basis and missing information to improve accuracy of tax reporting.

Case study coming soon  ⟶

Aug 2020 – Jan 2021

Instacart Wayfinding

Improve the efficiency and accuracy of shoppers by implementing a store map feature for every grocery store that provides detailed item location data. This tool aims to reduce the minutes per item and enhance the quality of customer orders on our platform. As the lead designer, I collaborated with a small xfn team and an external mapping vendor to develop this solution.

Oct 2019 – Mar 2020

WishPlus Subscription

I spearheaded the design of WishPlus+, Wish’s inaugural paid subscription feature. Through a data-driven approach of A/B testing and user behavior analysis, we constantly iterated to achieve the best results

Sept 2018 – Apr 2020

New User Experience

I’ve designed much of Wish’s new user experience during the past years. This encompasses the sign up/in pages, onboarding screens, new user education and incentives for both desktop and mobile.

May 2018

Wish Assistant

Designed and created an automated chatbot to support our existing customer support system which leverages live agents. It helps automate solutions for our millions of users such as issuing refunds, cancellation, return assistance etc.

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